The Vision is to “empower rural farmers and general public in uplifting their living standards” with a motto of win: win situation for all. As of present there is no such industries in Eastern Bhutan besides demanding markets with lots of raw materials for huge commercial potentials. Lack of such ventures has been a major set-backs whereby this company prepares to provide ready market motivating farmers to raise farm products for their consumption and sales. This company is also in line with objectives of employment Generation, Export Promotion and Import Substitution. This is a very profitable and promising venture for people of Eastern Bhutan.