Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Bhutan enjoys a reputation for authenticity, remoteness and a well-protected cultural heritage and natural environment. Today tourism is a vibrant business with a high potential for growth and further development. The Royal Government of Bhutan adheres strongly to a policy of 'High Value, Low Impact' tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan. Our vision “To promote Bhutan as an exclusive travel destination based on Gross National Happiness (GNH) Values”.