Guide Association of Bhutan (GAB) is a non-profit, Mutual Benefit Organization established to empower and professionalize tour guides and the guiding profession in the country. The Association was founded on February 27, 2009, with the objectives of bringing all guides under one roof to develop a sense of friendship, fellowship and professionalism among them and render a common platform for guides to voice out their grievances and setbacks that undermine the image and shared interests of all guides.