Bhutan Agro Industries Limited (BAIL) is a fruit and vegetable-processing company nestled in the heart of the eastern Himalayas, in Bhutan. It was established in 1993 with the financial and technical assistance of the Danish International Development Agency (DANIDA). BAIL is located far from the madding crowd in a pristine environment surrounded by lush treesat Wangchutaba. It is a 12km drive from the core city, Thimphu. BAIL is not an entirely commercial entity. It is an enterprise to help uplift the Bhutanese rural economy by creating market opportunities for farmers. The company achieves this objective by buying surplus horticulture produces, which is also the main source of the company’s raw materials.